05
Color
Color adds impact, excitement, and delight to any identity system. We leverage color to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.
The Basics
Our color palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.
Color values
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Accent & Tones
Name:
Blue 700
HEX:
#0040FF
RGB:
0/64/255
CMYK:
84/62/0/0
Pms:
2935 C
Name:
Blue 600
HEX:
#5982FF
RGB:
89/130/255
CMYK:
64/38/0/0
Pms:
660 C
Name:
Blue 500
HEX:
#99B2FF
RGB:
153/178/255
CMYK:
29/11/0/0
Pms:
659 C
Name:
Blue 350
HEX:
#BFCFFF
RGB:
191/207/255
CMYK:
19/8/1/0
Pms:
658 C
Black & White
Name:
Black
HEX:
#000000
RGB:
0/0/0
CMYK:
100/61/32/96
Pms:
Black 6 C
Name:
White
HEX:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Name:
Grey 800
HEX:
#333333
RGB:
51/51/51
CMYK:
0/0/0/90
Pms:
446 C
Name:
Grey 600
HEX:
#666666
RGB:
102/102/102
CMYK:
0/0/0/70
Pms:
424 C
Name:
Grey 100
HEX:
#E6E6E6
RGB:
230/230/230
CMYK:
0/0/0/20
Pms:
420 C
